Over the years Danny has graciously devoted his amazing mind and expertise to CSN to advise us on developing the CSN brand and continuing to work with many of the biggest brands in the world. Danny introduced CSN to Licensing International; the world’s leading industry organization (an organization of which he is a founding member). Shortly after Danny’s introduction to the chairman of the organization, relationships started to percolate with with Disney, eOne Entertainment, Crayola and the Cartoon Network. eOne Entertainment is the Licensors for the multi-billion dollar Peppa Pig property. Peppa helped CSN teach our youngest school bus riders how to be safer as our “spokes-character” for National School Bus Safety Month.
Danny’s iconic experience in this sector includes working for such companies as Lorimar Productions, 20th Century Fox and Carolco Pictures, and in 1992 opened his own licensing agency, The Licensing Group Ltd. Some of the iconic properties Danny has represented for licensing include: Terminator 2: Judgment Day, Total Recall, the original RAMBO series, Baywatch, and Mortal Kombat, for which he developed the motion picture of the same name and served as Executive Producer. Currently, Danny represents the property ULTRAMAN, bring Japan’s most popular super hero property to the US, and is of course working with the Child Safety Network.
Danny Simon held many positions within the LIMA organization, including multiple terms as the regional vice president, West Coast, a past president of the organization, and was inducted into the LIMA Hall of Fame. Simon is a co-developer and co-dean of LIMA’s Certificate of Licensing Studies Program, a year-long course designed to help foster better licensing skills and an improved understanding of licensing for those currently working in or looking to enter the industry.
Simon has shared his knowledge of licensing at numerous licensing conferences throughout the United States and in dozens of other countries, and he has taught a course on licensing at the University of California Los Angeles (UCLA) in addition to being a visiting Professor at China University’s Phoenix’s School of Communications and an Advisor to Tsinghua University Institute for Culture Creativity. In addition to writing many articles on the subject of licensing, Danny is also coauthor of four seminal books on licensing that have been endorsed by the licensing association: THE BASICS OF LICENSING: Licensee Edition, THE BASICS OF LICENSING International Edition, and BUSINESS OF LICENSING.
Danny holds a master’s degree in Mass Communications from the University of Denver, and a fellowship in Communications from the University of Manchester, England. To reach Danny for consultation or media contact: experts@CSN.org